Desperate Housewives

Thought the Zoloft ball was one of the first antidepressant ads? Apparently, psychiatric drug ads have been around since the 1950s, and many seemed to have targeted women, specifically housewives. I found them quite amusing:


Is there a pill to make grocery shopping more fun for this lady? I guess her husband just can’t perform this task when she’s a little tired.





Miltown was one of the first popular anti-anxiety medicine. It was widely referred to as “mother’s little helper.”



“Why is this woman tired?” “She may be tired for either of two reasons: …because she’s mentally “done in.” Many of your patients-particularly housewives-are crushed under dull, routine duties that leave them in a state of mental and emotional fatigue…”

I don’t know why someone would not feel so great about having to clean up after everyone….



Doctor, I’m tired all the time…even the thought of beginning a day’s housework makes me tired”

Maybe this pill will help women get back to what they’re supposed to be doing.

Hopefully, there’ll be more exciting ads to come….


(image credit:




One Comment to “Desperate Housewives”

  1. Ironic… Perpetuate the stereotype as you try and help.

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