boys in pink

Pink shoes, pink hats, pink gloves, pink sashes…..am I looking at a little girl’s birthday party? Oh, wait, I guess those wouldn’t involve pink chinstraps and pink decals on giant helmets.

Teams are usually in their respective team colored uniforms, but this weekend, they all shared one color in common: Pink!  The National Football League and NFL Players Association is supporting October’s National Breast Cancer Awareness Month with its largest on-field presence and a national breast cancer screening-reminder and fund-raising campaign. In collaboration with the American Cancer Society, the initiative, called “A Crucial Catch: Annual Screening Saves Lives,” encourages women 40 and older about the importance of having an annual mammogram.

Throughout October, NFL Breast Cancer Awareness games will feature:
» Game balls with pink ribbon decals used for every down
» Players wearing pink cleats, wristbands, gloves, chin straps, sideline caps, helmet decals, eye shield decals, captains’ patches, sideline towels and quarterback towels
» Pink coins used for the coin toss
» Pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives
» Officials wearing caps with pink ribbons, pink wristbands and pins and using pink whistles
» On-field pink ribbon stencils and A Crucial Catch wall banners
» Pink goal-post padding in end zones

They even managed to illuminate the Empire State Building in New York City and Niagara Falls to the color pink to show support for Breast Cancer Awareness Month.

Now, that’s a lot of pink. I remember doing a paper in college about how the breast cancer awareness movement came to be, and it’s just amazing how, in a pretty short amount of time, they’ve managed to get the message out in ways we probably never imagined just a few years back. There really is a lot that other health awareness movements can learn from the breast cancer awareness movement.

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2 Comments to “boys in pink”

  1. I agree there is a lot to learn, there is a lot to learn about what they did right and now, I think there is a lot to learn about what they should do now?

    I’ve seen a lot of people frustrated and worn out by all the pink and the efforts that seem to overshadow the real importance of the issue and so many other issues that are not getting the attention and funding they deserve.

    What do you think about it all? Has it gone overboard? Check out this post,http://bit.ly/aGckwd, on WEGO Health for a different view from a breast cancer survivor and a lot of comments, too!

    Interesting topic. What can we learn from this for mental health awareness, suicide prevention, etc?

  2. Abeeliever, Thank you for the comment. Sorry this reply is coming quite late.

    I was just meaning to comment on the strides that they made in terms of where they used to be…I wasn’t trying to just completely be enamored by the pink (I just found it fascinating that these ‘boys’ wore so much pink). I studied the topic in undergrad and how it came about, so I have some interest in the pink campaign. I do think that the pink seems to wipe out the very fact that lung cancer and heart disease kill more women than breast cancer. I’ll try to write a post about what I think about it sometime before October is over.

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