Posts tagged ‘Miltown’

November 24, 2009

Another ‘mommy’s little helper’ ad

This is a continuation of my previous post, ‘desperate housewives.’

Meprospan is chemically similar to Miltown.

I love that this ad suggests we give Ritalin to “the apathetic.”


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September 17, 2009

Desperate Housewives

Thought the Zoloft ball was one of the first antidepressant ads? Apparently, psychiatric drug ads have been around since the 1950s, and many seemed to have targeted women, specifically housewives. I found them quite amusing:


Is there a pill to make grocery shopping more fun for this lady? I guess her husband just can’t perform this task when she’s a little tired.





Miltown was one of the first popular anti-anxiety medicine. It was widely referred to as “mother’s little helper.”



“Why is this woman tired?” “She may be tired for either of two reasons: …because she’s mentally “done in.” Many of your patients-particularly housewives-are crushed under dull, routine duties that leave them in a state of mental and emotional fatigue…”

I don’t know why someone would not feel so great about having to clean up after everyone….



Doctor, I’m tired all the time…even the thought of beginning a day’s housework makes me tired”

Maybe this pill will help women get back to what they’re supposed to be doing.

Hopefully, there’ll be more exciting ads to come….


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March 14, 2009

Down because of the weather? Don’t blame the ECT!

We all have our ups and downs, and I think I’m just having one of those down days, not because ECT didn’t provide me enough spark for me to stay happy the whole time, but because it’s not that easy for anyone to stay peppy while the sky is gray and rain is pouring down for three days in a row.

So, I watched that Will Ferrell as Dubya live show on HBO tonight as I sipped a nice, brown tea from a Double Old-Fashioned in my hand.

I usually take my generic Xanax (alprazolam) for my hand issues, but today, I popped one for the anxiety part. I came across an article in Newsweek about America’s first “Mother’s Little Helper” Drug, Miltown, invented in 1954. By 1957, one-thirds of all scripts were for this little ‘peace pills.’ I never new how mass-marketed psychotropics already were in the early 20th century.

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